Tiger Beer came up with the world’s first ink, Air-Ink, made of pollutant particles. They teamed up with a group of artists from Hong Kong to uncage the brand on the streets. The brand’s initiative against air pollution is subtle yet powerful. And combining it with creative graffiti and Air-ink is really ingenious. Not only does […]
BBDO Proximity Thailand has produced a fascinating case study on its recent anti-smoking effort for the Thai Health Promotion Foundation. Working with medical faculty at Chulalongkorn University, the agency produced a black ink made from materials extracted from lungs donated after death by longtime smokers. By distributing the ink at public events, the campaign sparked quite […]
