yea i know this is rather late but i recently chanced upon this editorial titled “Paper Plates” in Vogue UK June 2012. i assume this editorial was conceptualised with the the recent Olympic games held in London in mind because of the different sports featured in it.

however, that did not catch my attention. instead it was the extensive paper set design the team manages to create to infuse the model in this wonderland Alice will highly approve of.

i enjoyed how the paper manages to keep its materiality (being rigid) but at the same time retaining its fluidity, allowing the set to flow into each other seamlessly. and i admire how the art direction team kept to the idea of using just paper, without any form of other materials to be seen. (or maybe it was just very well hidden)

image credits: visualoptimism.blogspot.com